Veolia Environmental Services Rocks the Green with Sponsorship

05/17/11  • Waste

The Midwest’s first near-zero waste music festival building support from environmental, corporate, celebrity and government influencers

MILWAUKEE, May 17, 2011 – Rock the Green, the Midwest’s first near-zero waste music festival, announced today a title sponsor and myriad endorsements from across the public spectrum. Rock the Green is a nonprofit with a results-based model for engaging consumers and communities about environmentally sustainable practices and healthy lifestyles.

Veolia Environmental Services is the title sponsor of the event. The company will play an active role in onsite waste reclamation, composting and recycling. Veolia will also showcase emerging green technologies, eco-friendly educational programs and tips on reducing your carbon footprint. The solid waste division (Veolia ES Solid Waste, Inc) of Veolia Environmental Services North America Corp is headquartered in Milwaukee, Wis., with operations in 12 states, the Bahamas and Canada.

“Rock the Green provides that rare opportunity to effectively showcase specific ways people can integrate sustainable living habits into their everyday routines,” said Jim Long, president and chief executive officer of Veolia ES Solid Waste, Inc. “As a company that believes in walking the talk when it comes to reducing waste, we’re very happy to engage with the community on this important subject.”

A key differentiator of this event is the application of environmental and process improvement methods to the event itself, in order to drive measureable outcomes. These include:
  • ISO 14000 Plan Do Check Act (PDCA);
  • Six Sigma Continuous Improvement; and
  • Calculating Environmental Analytics.
The event will take a contemporary approach to festival planning by implementing the following:
  • The festival will be powered by clean energy using a combination of renewable sources
    (biomass, solar and wind) and bio-diesel powered generators;
  • All disposable items will be replaced with their compostable equivalents;
  • An onsite Green Team will manage waste recovery stations throughout the grounds; and
  • Free water stations using municipal water will replace the sale of water bottles.
The addition of Veolia Environmental Services to Rock the Green caps a run of support from local and national influencers that include Wisconsin Governor Scott Walker, Milwaukee Mayor Tom Barrett, Badger Meter CEO and Milwaukee Water Council Co-Chair Rich Meeusen and Emmy Award-winning musician Peter Buffett.

“We’re thrilled that Veolia is our title sponsor, and at the tremendous amount of positive feedback we’re receiving as people find out about this event,” said Lindsay Stevens Gardner, executive director, Rock the Green. “It’s a validation of what we thought when we started Rock the Green— that people not only want to improve the environment around them, but are open to exploring and adopting new ideas and best practices as well,” she added.

Rock the Green is currently working to finalize its entertainment lineup, which will be announced by the end of May. Rock the Green will take place from 11 a.m.—6 p.m. on Sunday, September 18, 2011 at Veterans Park on the shores of Lake Michigan.
Rock the Green
Rock the Green is a nonprofit that identifies ways to bring together world-class entertainment and programming that engages consumers and communities around sustainable practices and healthy lifestyles. Its three-fold mission is to Educate and Engage using technology as a medium that enables people to experience interactive demonstrations on how to incorporate eco-friendly practices into daily life and work, Enlighten to help make Milwaukee and the region a leader in sustainability and water-related technologies, and Entertain through a best-in-class event that integrates entertainment and sustainability. For more information about Rock the Green, go to
Veolia ES Solid Waste, Inc.
Veolia ES Solid Waste, Inc., part of Veolia Environmental Services North America Corp., is one of the largest solid waste companies in North America, providing a full range of services to
commercial, industrial and residential customers in 12 states, the Bahamas, and Canada. Veolia ES Solid Waste, Inc. operates 76 collection facilities and 30 solid waste sanitary landfill facilities in North America and is headquartered in Milwaukee. By working in partnership with communities, we aim to preserve valuable resources and extend landfill capacity by focusing on waste reduction, curbside collection, sorting and the processing and marketing of recyclables.
Based in Chicago, Veolia Environmental Services North America Corp. is the leading provider of fully integrated waste, environmental and industrial cleaning solutions to residential, municipal, commercial and industrial customers across the US, Canada and the Caribbean. The company is part of the Veolia Environnement companies in North America, with 30,000 North American employees providing sustainable environmental solutions in water management, waste services, energy management, and passenger transportation.
The Veolia Environmental Services group is the largest waste services company in the world and the only global manager of liquid, solid, non-hazardous and hazardous waste; on-site waste processing; industrial cleaning and process maintenance; and recycling, recovery and disposal for both the public and private sectors. Its parent company, Veolia Environnement (NYSE: VE and Paris Euronext: VIE), is the worldwide reference in environmental services. With more than 313,000 employees in 74 countries, Veolia Environnement recorded annual revenues of almost $50 billion in 2009.
Tom Branigan